It is no longer news that social media platforms are now used as marketing tools for business and brand growth. Social media platforms are now the avenues people use to get audiences and potential customers for their businesses and brands. There are so many best social media platforms to grow your business and brands. The list is many but we will look at a few of them in this article.
The social media platforms are much that it becomes difficult for businesses to know where to focus their energy and which platforms to use. Before you choose any of the 15 best social media platforms to grow your business and brands, you must know your audience. The next thing after identifying your audience is to determine what you want to achieve using social media platforms. People have different goals or reasons why they use social media platforms which include creating business and brand awareness, providing customers service and satisfaction, generating and growing sales, and nurturing their online customers.
List Of Best Social Media Platforms To Grow Your Business And Brand
The following is the list of the best social media platforms to grow your business.
Google Business Profile
This is among the list of best social media platforms to grow your business and brand. This platform was popularly known as Google My Business till 2022 when it was renamed to Google Business Profile. It helps your online customers to know that you sell what they need and also provides reviews for social proof of the quality of the products you sell. Google Business Profile can also be used to release your localized content. But it is important that you first claim and verify the listing of your localized content before introducing it to Google Business Profile.
If you have a good experience with Search and Maps, you can easily complete the verification process, update your profile and resolve any other outstanding issues. You can search and edit what people see when they search for your business or brand on Google Business Profile and respond to reviews from visitors. When your profile is up to date on Google Business Profile, it attracts more visits to your site from anywhere, you can get more clicks which will lead to purchases. Google Business Profile has up to five (5) billion users across the globe and this has made it stand out as one of the best social media platforms to grow your business and brand.
Facebook is also among the best social media platforms to grow your business and brand with up to 2.95 billion users monthly. This platform is good for building businesses and brands. It is a widely used social platform with a large presence, used by more than 35% of people across the globe. Facebook helps its users to host and promote their businesses and brand. Facebook platforms now have a variety of other platforms you can use to grow your business like Facebook Mea and Facebook for social engagements.
You can use Facebook to post content, picture, and videos of your business and brand. Facebook has rules, policies and regulations that guide activities so whatever you do, ensure you don’t violate Facebook policy. You can use Facebook for your trade, grow your business, gaming, financial services, retail, e-commerce, telecommunication, and brand promotion.
YouTube is among the best social media platforms to grow your business and brand. Billions of people watch different types of videos on YouTube daily. You can create channels and upload videos to get subscribers and interact with people on your channel. This is among the top and the second largest social media network platforms that people visit regularly. Good quality videos on YouTube about your business can attract so many viewers to your YouTube channel. To succeed when using YouTube social media platforms to grow your business and brand, you must use search engine optimization (SEO) best practices.
WhatsApp is among the most popular and best social media platforms to grow your business and brand. It is the most widely used and powerful messaging platform used in more than 180 countries in the world. It has more than 2 billion users monthly and can be used to grow your business and brand.
Companies can use the WhatsApp platform to share their company updates with customers about their products and to provide support to their customers. It has two separate apps for small businesses and enterprises ( WhatsApp Business and WhatsApp Business API). WhatsApp is one of the social media platforms that are good for business bookings like airlines, financial transactions and Uber services.
This is one of the best social media platforms to grow your business and brand. It is mostly used by coaches, influencers and companies selling products because it is an image-based social media platform. You can promote your business and brands such as fashion, personal care, consumer packaged goods, wellness brands etc on Instagram. It can be used to target younger audiences between the age of 18 to 24 years because they are the age bracket that has taken up to 75% of Instagram users.
WeChat is among the best social media platforms to grow your business and brand. It started as a messaging app. Online customers can use WeChat to book or make reservations, shop online, and sell their products. In China, you can use WeChat to promote your brand or even use influencers to help you promote your business and brand. WeChat has over one(1) billion users in the world.
TikTok is one of the best social media platforms to grow your business and brand which has grown and expanded rapidly. TikTok mainly uses short videos and images to promote businesses and brands. It can be used to grow a very strong business and brand today. It is mostly used by teenagers who make up 1 in 4 Us users.
As among the best social media platforms to grow your business and brand, it is used by up to 1.3 billion people. Facebook Messenger is a stand-alone app and this has been like that since 2011 when Facebook did the separation. Even with the separation, Facebook Messenger is still an integral part of Facebook. You can send newsletters, advertisements, and chatbot communications concerning your business and brand on Facebook Messenger. Facebook Messenger has been recognised as a super fast way to provide customer support.
This is among the best social media platforms to grow your business and brand with more than 800 million users. LinkedIn is fast-growing and has a great impact on users around the world. Although it is not everyone that likes LinkedIn, it helps to build business-to-business (B2) and they thrive on the platform. It is mostly used by young people and users feel it is a more secure platform. Up to 50% of US college graduates in the United States use LinkedIn. It is a platform that is known for high revenue generation in the world, especially in countries like China, the United States, and India,
Snapchat is one of the best social media platforms to grow your business and brand. It is an app mostly used mainly in sharing videos and images. It has more than 500 million users across the world. Snapchat is used to display stories that disappear after 24 hours. The videos and pictures sent across Snapchat can be customized for disappearance time.
Telegram is among the best social media platforms to grow your business and brands. You can also use Telegram to create chatbots that can be used to interact with so many people at once. It is a free app that enables message sharing with more than 500 million users. This is one of the security-enhanced social messaging apps that can provide direct support, or use channel features for wide business and brand promotion. It is one of the apps that can be recommended for companies with solid tech presences with a lot of features that will keep customers glued to your channel.
Pinterest is one of the best social media platforms to grow your business and brand with over 400 million users. It enables users to pin and organize bulletin boards by category in a professional style. The pin will contain your location and product detail information. Pinterest is best used for business to consumers or customers (B2C). Products, businesses or brands like fashion, food, beauty, home decor, luxury goods and other physical products can be pinned on Pinterest.
Twitter is among the best social media platforms to grow your business and brand with more than 400 million users. You can share images, polls, videos, links and short messages on Twitter. You can easily integrate within the community by retweeting and mentioning people. Messages on Twitter are very brief and should not be more than 190 characters although the record shows that it is only 5% of tweets are longer than 190 characters. Twitter was initially designed for news, but it currently focuses on promoting businesses and brands. Twitter UI is specifically meant for businesses and can be used to build a strong business online.
Reddit is one of the best social media platforms to grow your business and brand with more than 400 million users. It was initially designed for online business meetings but has been converted to a place where other users of Reddit can use and build their businesses and brand. It serves as a web application for business and is known for its inclusion of niche communities of up to 150,000 and more with content. In Reddit, you can target your niche for interaction but you cannot self-promote your business, brand or products because it is against the term and policies of the app.
QQ is among the best social media platforms to grow your business with over 500 million users. It is an instant messaging app based in China with a language translator inbuilt to assist users to communicate with others who speak different languages. QQ has grown its visibility and is used by more than 80 countries. If you want to be conversant with the Chinese market, QQ is the best social media platform to use and achieve that. QQ users are mostly under the age of 30 where businesses and brands target groups with similar interests, branch into QQ shopping and even send large files to overseas partners.