There are so many social media platforms that you can use. But among all, Facebook remains the most popular social media networking platform. There are benefits of using Facebook accounts which we are going to be looking at. Facebook users should try to optimize the use of Facebook platforms. Facebook has tools that can help you build your online brand, create important connections with customers and even potential employees and also help in increasing the overall productivity of the business.
In this article, we are going to be discussing the benefits of using a Facebook account. It should be noted that Facebook is one of the social networks that will help to expose your business to a wide range of audiences. It also offers the most comprehensive set of business tools.
The Benefits Of Using Facebook Account For Your Business
The following are the benefits of using Facebook account for your business and small business owners.
Facebook Helps You To Build Your Online Brand
One of the benefits of using Facebook account is that it helps you build your brand and visibility online. Recently it has been noticed that consumers and customers have developed more interest in mobile and social media shopping. This has also caused an increase in social media shopping and business owners now trying to make their businesses to be visible online.
According to Statista, Facebook has over 2.9 billion users on monthly basis and no other social network can offer your business this level of business exposure. Facebook offers the most incorporation tools compared to other platforms, including follow buttons, account logins and photo sharing. Having these tools will help in leading customers back to your business website and any other online content you want to highlight.
Facebook Create Professional Bond Between Competitors
If you want to understand your competitors’ strengths and weaknesses, you need to conduct a competitive analysis from time to time. One of the benefits of using a Facebook account is that it helps to connect people, it might be old friends, current acquaintances or maybe those that are looking for how to meet new people or friends.
Some CEOs create a group on Facebook where any interested CEO in the same line of business can interact, as professionals. They have an agreement not to steal any business idea from each other but rather they join hands to share tips and advice like reporters to pitch, the software to implement, insurance policies to consider etc. They agree that all the information they share remains in the group. This arrangement is useful to them because it is a blessing to meet the other CEOs, share leadership thoughts and collaborate with colleagues in the same cadre and line of business. They use this avenue to help each other to improve in quality while putting their egos aside.
Facebook Can Change Presumptions
There are some careers and professions in which people have negative, unfair and untrue beliefs about themselves and their activities. Such careers include politicians, lawyers and car dealers. these groups of people are always seen as dishonest people because of the nature of their job.
One of the benefits of using Facebook account is that it can help to change such beliefs about people. You must always have a connection with people if you want to develop your business or career. People expect lawyers to treat them as humans and not as just a case file or number. Facebook has been of great help in a great way to make people have personal connections with each other.
From any career point of view, you can build, maintain and monitor your business reputation online using Facebook. Your positive activities on Facebook can also help you repair and rebuild the negative presumptions about your career that people had built over time. A law firm can decide to post content on Facebook that is different from what most law firms post. This kind of post will show who they are even who the employees are thereby bringing more potential customers who feel what they do is different from what the conventional s do.
Facebook Can Help You To Find The Most Qualified Canditate For A Job
Facebook helps you to have direct access to everyone that follows your brand on Facebook. Being visible on Facebook can help to attract the best potential candidates you can employ in your company. If you post job openings on your Facebook page, the first set of people that will be excited to work for you is your followers because they will be the first to know that there is an opportunity to join the company. Even when they are not interested in the job, they can still use the like, and share buttons on Facebook to notify other qualified candidates who may be interested in the job.
Monitoring your Facebook page regularly will help you to adopt a more focused, proactive recruiting strategy. You can always check to see the customers that engage positively with your brand, and check if they post pictures or content that showcase your product or services. You can do your homework well, reach out to such fans and convert them into your best assets as employees.
You Can Use Facebook To Increase Your Productivity
One of the benefits of using Facebook account is that you can use it to increase your productivity. Some people do not like using Facebook as a social media network because they believe it distracts people or employees. The reverse is the case for some people. Some employees derive joy when they are allowed to do the things that make them happy. Doing the things they have an interest in doing like having a quick break from work to check their Facebook feeds can make them happy and feel connected to their family and friends. This simple act can make them more focused, relaxed and productive when they get back to work.
Having short breaks to surf the internet will enable the mind to be at rest which will make the employees pay more attention to their day’s work thereby increasing productivity.
Facebook Helps In Facilitating Lead Generation
One of the benefits of using Facebook account is that you can help facilitate lead generation Facebook portal and a hub that creates ads, there is an ad manager where Facebook directly implements lead generation templates, The ads send automated messages to customers through Facebook messenger. The response they get will be analyzed and will help you discover what the customer wants in a simple straightforward process.
The use of automated conversations makes it easier for companies to connect with their target customers, understand their interests and build email marketing with the list obtained. This will further help to convert prospects into paying clients. Small business owners can also use this tool to generate leads without constantly monitoring their Facebook Messenger or Facebook on the desktop.
Facebook Helps In Making Appointment Scheduling Easy Using The Book Now Tool
One of the benefits of using Facebook account is that you can use it to easily schedule your appointments instead of a calendar. There is a feature on Facebook called the Book Now tool. It is used in booking appointments, it can help your customers to book appointment times or demos when they are available. With this tool, you don’t need to use the Facebook calendar frequently.
Companies will save time and reduce the number of phone calls they make to book appointments, and also the time used in monitoring online booking systems will be reduced if customers schedule appointments through Facebook with an accurate calendar. Using automated messages can make the process more straightforward than having someone always schedule appointments manually.
Using Facebook Keyword Search Function Will Help You Find People Or Content
Also among the benefits of Using the Facebook keyword search function makes it easier and faster to find the most relevant content when you need them. This function or feature helps you to search all types of posts (like status, photos, updates, new articles, videos etc) using simple keywords just as you do when you search for anything using Google Search.
You can also find more information about a business, person, subject or event, by typing a simple keyword or phrase that relates to what you are searching for and the relevant information you need will appear. With this process, you can easily find information on a business partner or network connection if the information is limited.
Facebook Helps To Offer Digital Marketing And Conversion Rate Optimization
One of the benefits of using a Facebook account is that it helps users to contact and get information directly from businesses through a series of specific buttons on Facebook ads. You can communicate directly with small businesses within a short time.
From the business point of view, these feature helps companies to expand and reach out to new clients thereby making it easier to convert them with the click button. The buttons help businesses to customize their call to action(CTA) based on their communication styles and conversion goals. Examples of CTA buttons include Get Directions, Call Now, Shop Now and Send Messages etc.
Facebook Pay Makes It Easy For You To Get Started With e-commerce
One of the benefits of using Facebook account is the Facebook pay feature that can help you start your e-commerce business. Facebook Pay is a free feature that can be used by consumers and businesses. For any small business owner that intends to start selling online using the Facebook shop, Facebook pay is a simple way to start your e-commerce and start receiving payments. You can easily link your Facebook shop when you log into your Facebook Pay. All you need to do after linking is to include your payment details so that you will be able to receive payments from Facebook.
Once you have a Facebook account, you can use Facebook Pay on Facebook, Instagram and Messenger to buy any type of goods and services you need. Facebook pay gives access to so many customers and makes it possible for them to pay and have a speedy checkout process.
Another way you can benefit from using Facebook account is by creating Facebook Page which you can use in promoting your business, posting content and articles consistently and also forming a Facebook Group.