Recently the Guinness World Record confirmed a Nigerian Chef Hilda Effiong Bassey popularly known as Hilda Baci is the new holder for the longest cooking marathon by an individual. This article will discuss the potential benefits of holding the new Guinness World Record for Hilda Baci. Hilda attempted to set a record of 100 hours, but unfortunately, seven hours were deducted from her total time because she made an error of taking extra minutes for one of her rest breaks in the early days of her attempt.
The Guinness World Record said in a statement released on Tuesday 13th June a month after Hilda Baci’s cookathon adventure that “Following a thorough review of all the evidence, Guinness World Records can now confirm that Hilda Effiong Bassey, better known as Hilda Baci, has officially broken the record for the longest cooking marathon (individual), with a time of 93 hours 11 minutes.”
Hilda Baci is a native of Akwa Ibom State of Nigeria, she embarked on a cooking adventure last month to surpass the previous record holder for the longest cooking time by an individual with a total of 93 hours 11 minutes thereby beating the record of the Indian Chef Lata Tondon who held the record previously after cooking for a total of 87 hours and 45 minutes in 2019.
Many Nigerians have been asking questions regarding Hilda Baci the new Guinness World Record holder and the potential benefits of holding the new Guinness World Record to Hilda Baci. This question pops up because of the strenuous efforts of Hilda Baci who during the period defied sleep for four consecutive days to achieve this recognition and award.
The Guinness World Record has stated on its official website that they do not give any cash prize or monetary payout to those who set or break records. But that the organisation rather “offers the prestige of being a record holder, a certificate of achievement, and the potential for global recognition.”
Potential Benefits Of Holding The New Guinness World Record
The following are the potential benefits of holding the Guinness World Record that Hilda Baci who just won the award will benefit from.
The certificate awarded to Hilda Baci is recognized and accepted globally. One of the potential benefits of holding the new Guinness World Record that Hilda will enjoy is that she will be recognised and known across the world. It will enable her to attain fame and achieve high publicity for her achievements. The fame Baci will gain can be utilized in different ways, especially in commercial activities.
Having the satisfaction of being able to achieve a world record is one of the potential benefits of holding the new Guinness World Record. To aspire for such a feat and also being able to end up successful can bring a great source of excitement for the award holder.
One of the potential benefits of holding the Guinness World Record is that the award on its own represents one of the best milestones that can inspire people to pursue their passions and dreams in life. The holder of the award in turn motivates others to challenge themselves and see if they can break the existing record.
Sponsorship And Endorsements
This is also one of the potential benefits of holding the Guinness World Record. So many companies often want to associate their brands with individuals who have achieved extraordinary feats and are holders of the Guinness World Record. With this, the record holder may often notice that companies look for them proposing contracts and partnerships like brand promotions. And such partnerships can be a lucrative source of income.
Public Speaking And Appearances
One of the potential benefits of holding the new Guinness World Record is that the record holders are always invited to events, television shows, conferences etc where they can earn some fees for their participation.
Book Deals And Merchandising
The potential benefit of the new Guinness World Record is that the story behind the attempt can be monetized through book deals, merchandise or other related productions which can come from the monetary benefits to the holder.